#work
A different approach for a pretty radical kite and windsurfing brand was needed and required by Mystic. This shoot needed to come out more playful, colourful, sexy and fun compared to the brand image they carried over previous years, but also it still needed to be windy and edgy enough. So we created a lot of different settings, got a giant wind machine, and set foot in a new direction.
#inspiration
An oldie but the same beautiful message and dreamy imagery.
French street artist JR uses his camera to show the world its true face, by pasting photos of the human face across massive canvases. At TED 2011, he makes his audacious TED Prize wish: to use art to turn the world inside out. www.insideoutproject.net
#work
The first shoot we got to join (this was back in 2010) brought us to dusty Morocco, guided by Mystic rider and Moroccan local Boujmaa Guilloul. It wasn't easy; all camera gear got taken in by border patrol and our filmer got too sick to leave the house for most of the days we were there, but we still managed to squeeze out a pretty good result that we used to promote the 2011 Mystic summer collection. I joined the Mystic team on a photo shoot trip to Essaouira, Morocco for the photography of the 2011 product collection as the Art Director. The team was guided by Moroccan local and Mystic team rider Boujmaa Guilloul.
One of my favourites. A film by Riley Blakeway... featuring Chippa Wilson.
#inspiration
Corona x Monster Children teamed up and ventured to the island of Sri Lanka inviting along current World Champion Stephanie Gilmore, Craig Anderson, Dion Agius, Dylan Rieder and Andrew Allen, squeezed them into a decrepit bus and ventured from one side of the island to the other, on a quest to uncover surf and tactile skate spots for our latest Team Average trip? The team was victorious in adventure, friendships were forged and the guys proved themselves to be above average. By Mike Piscitelli.
#inspiration
Insight gathered some pro surfers, photographer Dustin Humphrey, and headed for Bali. Such an iconic what a lot of surfer remember as a game changer for the scene.
