#work
Chasing and photographing lifestyle/fashion vibes by documenting what I see and feel is what I love doing, to let things just happen and see what comes out of it. Shooting models, athletes or other people who don’t have any experience in modeling and shoot them the way they are with a commercial eye. I also enjoy brainstorms and coming up with a suitable concept like this one for example for Perry (started in 1866). They wanted something different, something grand in the shopping windows in their 40+ stores that they have in The Lowlands. A sale deal that had to breath exploring and nature but wasn't allowed to feel cheap. Together with Summer Salt Creative we started the brainstorm, sketches and made mood boards. I won’t bother you with all the details. Eventually, we came up with the campaign ’Take Two’. Buy a Nike or The North Face item and get another one product for free, the proposal was received. Great preparation is key so we got the props ready, scouted the locations, checked the forecast for the right light, Cj Laros is always a great help with that and bam we got the images. Post Production, in the gallery you see one of the photos being worked on in Photoshop, I had to be photograph on a rainy day, all the conditions changed at the very end so we had to work with what we had. In post-production, I added a lot of scenery and rocks around the men with the flags so the images could have been used properly in big windows and fit their social campaigns.
