#work
I’ve been working with Joolz for a couple of years now which entails the most thoughtful and comfortable strollers you will ever see. It also entails patience, lots of it with the children who claim eighter more attention or they don’t want any attention from the stranger with the camera, me. Whatever the case is they always get tired and never do what you hoop them to do. Joolz rang me up told me about the new campaign and locations, the told me that we were going a long adventure documenting real families in the UK, Germany, Netherlands, the United States of America, Belgium and Spain. Adventure, yes, please! And just like that a couple of weeks later we took off with a small crew of three meeting them all somewhere on our beautiful globe. I only packed my hand luggage which is a backpack from F-stop containing my Canon 1Dm2, two lenses, laptop, hard drives for backup’s, headphones, card reader, a book of Captain Cook’s 3 voyages and bits and pieces of clothing. The thing I love the most about this project is that we got to hang out with an actual family which hasn’t always been the case and got to hang and took us to there favorite places and the city they know. Strolling with the baby stroller and a newborn usually a couple of months old which means a fresh mum. Other times one or two more kids usually craving for what every they demand. The scene in a nutshell; kids, parents, unfamiliar city, traffic, light situation and constantly changing, other humans around. It is a fun mission, getting the shots. So, fun to shoot and document with of course focus on the new strollers. Being patient is key and connect with the little ones but don't forget the parents and hats off for mothers.
